Winter Insight is the home for winter sports. It is the creation of Keith Marshall, founder of Sports Insight, and James Clark, experienced winter brand manager. By combining Keith’s extensive media and trade knowledge with James’ contacts and passion for all things winter, Winter Insight was born. Our goal is to bring you unbiased news, reviews & insights from across the world of winter sports.

We wanted to create a channel that brings together all parts of the winter industry. We found too much of a divide between trade and consumer with the retailer as the middle ground. We want brands and consumers to interact more with content, while using retailers as the specialists they are to ensure they get the best kit fitted and serviced in the best way possible. Then we throw in athlete news and gear reviews to inspire and motivate people to get out into the mountains. Through channels like the SIGB (Ski Industries of Great Britain) and The Ski Club of Great Britain (consumer-focussed membership) we hope to bring these two parts of the industry closer together with retailers as the masters of selection and expertise.

You’ll regularly find Keith out on his mountain bike or camping in the woods. Keith is a real outdoor type and thoroughly enjoys giving winter kit a true test in the elements. James is a ski bum at heart, but after leaving Chamonix at 21 he started in sales and currently runs ODLO across the UK/BeNe market. Alongside some consultancy, James ‘works to live’ which mostly funds his regular winter trips with his wife and four children.

The team at Winter Insight are all passionate winter sports enthusiasts and bring passion to everything we do and write. Our contributors, from consumers to Olympic athletes and a wealth of trade experts in between, are the people who help make Winter Insight a real winter community.

Our purpose is to bring you all things winter and raise the profile of winter sports globally. We want to increase participation in winter sports to help raise the profile of the greatest season of the year!

So, whether it’s equipment reviews, brand interviews and insights, resort reviews or even just something snow focused to keep you entertained on your break, you will find it on Winter Insight.

We are a winter sports community: If it’s about winter we want you to know about it! If you can’t find something, email us at [email protected] and we will cover it!





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